China’s auto market is since in increase phase of sustained prosperity and let the outbreak of related industries are originative. according to statistics of China Association of Automobile Manufacturers, until the end of 2009, new car consumption in China exceeded 13 million, jumping to the universe market, a huge vehicle owners, compared with the 2008 growth rate of over 30%. According to Shui Qing Mu Hua Research Center released earlier this juncture when the "China vehicle Industry Research Report Communication also navigation," as mentioned in the post-installed within the next few years will equate the market mainstream, market length bequeath be 30% to 50% growth. This indicated that the car navigation market is entering a golden period of development. And massive car market in sharp contrast to 2009, China’s production of automotive navigation systems put in in only 4% of the total number of vehicles, while the United States, 65% consequence EU countries and Japan, respectively, 73 % again 76%. Industry, told journalists that, despite the car navigation systems money dishware has made rapid development, but relatively low product penetration, from the development perspective, China’s car navigation doorstep potential is enormous and the prospects should emblematize favorable. Compared to Japan, europe and the United States mature, developed markets, the automotive navigation market potential is far from because released. Car ownership in China and sales of the sharp rise, to enter the PND market has been powerful. Triangle relies on Strong triangle Tour I buy any strong expert market in satellite navigation and the advantage of more than a decade, in 2003 the first to enter the automobile navigation market, followed by some foreign multinational companies have to trap the Chinese, particularly Japan, has long been eyeing China’s huge market, Panasonic, Alpine vehicle electronics companies and other international map by way of looking since domestic brands as partners, introduced the Chinese car semanship market, the competition; not calm the domestic market, skills market sweat attracted many manufacturers, digital manufacturers, home appliance giant computer manufacturers to join. 2007 rampant cottage products, price points smoke everywhere, the industry is not flourishing as expected counselor influence rapid development, but the price activity the melee, pet crisis. In such a shocked crisis, and multinational corporations, and even home appliances giant, fell one abutting another out of contrast, polygon tour I think any strong haste to maintain his own insistence on the industry, insists on not playing vicious, insists on providing high-quality products, adhere to the professional market, the technology continues to identify the mass doorstep accumulation, insist on collaboration improvement maverick "brand" on Strong triangle office insisted that I travel network a beastly scrap to occupy the market opportunities. To join the international superstar Yao Ming, is thought to UCO any strong I travel again to enlarge the power of the brand. Into 2010, the Triangle on Strong has entered the stage of the upcoming purchase of new shares, the prospectus displays Yao Ming is the fourth largest shareholder, and I swam after Yao Ming was appointed spokesman of navigation products. Triangle on Strong independent research and development of division new products I travel PND. The larger listing of the company, extra products, will be the Chinese navigation industry in 2010 its own brand of Aspect. suppress the Shanghai totality Expo approaching, the World Expo history as the first navigation map sponsor, will convey its skillful moral navigation electronic dummy moment the Expo, the Expo offers more than the required form, the format of the navigation map and more (including D maps, 3D maps, long photos) again related location capabilities. Expo, all the World splurge designated directing device fix cede carry high moral map, both intercity, or in the flourish Site, visitors will feel the full high moral map in accession navigation, real-time traffic, path planning, etc. to facilitate can operate through a simple search facility effortlessly and effortlessly come at the vacation spot; In addition, high moral layout and related technologies used in the Expo will also be dispatching managers and changed location-related benefit. Moreover, the high German as a tops supplier of navigation digital map again location service providers, in car navigation, portable navigation, wireless location features and Internet services are very active here, who has provided the Beijing Olympic Games "Olympic traffic real-time traffic information" service. Map complexion and beyond compare technologies, extensive experience in major events location services, and high-end brand image is a map of shanghai World Expo 2010, an important reason for selection of high moral. Moreover, sterling ethical also parade sponsors and partners already have a good basis since cooperation, the Expo comfort can warrant the efficient and orderly behavior. In 2009, according to efficacious advisory physique of information shows that high moral also NavInfo accounted for 98% share of the vehicle manoeuvring market, and high-Germany 51% of the market share of China’s highest vehicle navigation market, digital map service provider. Expo High german utility is designated navigation maps and application service provider, but Yao Ming as the apprehension ambassador of Shanghai totality Expo. Thus, Yao items now endorsements, personal investment and a way to support the Expo and Aspect 2010 most companies have produced two of the association navigation. Short, from the marketing point of view, listing and listing of new items is a ready synchronization approach, combined with Yao Ming effect, will attract the largest imagining effect and market publicity. The High German companies in China to become the world’s largest automobile production and marketing power, entrust be expected to be popular shield the World exhibition in China car navigation market share earlier than the equipment to further age the advantages of the first. Let us wait besides see whether Yao ming reputation 2010 to bring good luck to the two navigation companies: Triangle hope money the proxy on Strong brand GARMIN globe navigation, the steering products to its own company made the first. Germany hopes cosmos Expo with high heat in a massive nation the world’s largest car navigation map will be installed before the car’s largest hawk receipts in competitive capabilities to maturate into other areas of the map applications.
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